For marketers of consumer packaged goods (CPG) social media might feel like a hassle. A lot of brands competing for a diverse audience with rapidly evolving tastes. If you are still relying on focus groups, snazzy design, or shelf placement to understand your audience you are missing out.
Social media represents the world’s largest, most honest focus group. Over 60% of consumers use social media to follow brands they care about; ICUC enables brands like yours to reach them.
There is a conversation happening online and brands need to listen. Our global team will represent your brand online and connect with your customers. Once you understand your audience, they can understand you.
ICUC helps CPG marketers do more with their existing headcount and staff. The volume of social media makes it daunting for any in-house team—especially when budgets are already squeezed. ICUC acts as an extension of your brand, allowing you to scale without hiring.
Social media “never sleeps.” That is why our global team can take informed action on millions of conversations, 24 hours a day, 365 days a year. ICUC helps CPG brands to be 100% responsive online.
When marketing and sales are unaligned, it’s a challenge to find ROI. We listen to conversations about your products, brand, and competitors. Through ICUC’s holistic insights about your customers, you can take actions that drive revenue.
ICUC can help you know which messages resonate for every product in your portfolio. Our community management and listening tools let you cultivate audiences and increase loyalty. ICUC helps CPG brands listen, learn, and lead the pack.
It’s never been easier for consumers to switch brands. Stay ahead of your competition by doing a deep dive on your audience. ICUC helps you communicate your brand value and leverage UGC to drive sales.
Your customers exist in a “digital first” world. ICUC has the comprehensive social listening, monitoring, and tracking tools to help you understand them. Contact us today.