Digital transformation is happening and its implications reach industry wide. From century-old category leaders to disruptive upstarts, everyone must adapt. Technology companies might feel immune—after all, it’s their technologies that are upending traditional business models. But technological prowess doesn’t ensure marketing success. In the changing economy, trust, segmentation, and relevance are the true levers of growth. Social media is the best way to activate them.
ICUC gives technology brands a way to know what the market is saying right now. Consumers want brands aligned to their cultural and ethical values. ICUC’s social media solutions let you engage in a continuous conversation with your customers, so you can understand who they are and anticipate their needs.
The only way to understand your audience is to listen. ICUC’s team of social media experts will uncover conversations about your brand. Connect with customers and get the results you need.
ICUC's research tools help you better understand your audience. We can build queries, sift through results, and derive useful information from social media data. Know true sentiment and consumer desires. The better you understand your audience, the better your offers will be.
ICUC lets you listen to conversations happening about your brand, products, and competitors—in over 30 languages. We can identify evolving trends faster than traditional research methods. Know the true unbiased public opinion about your business and your market before your competition does.
Even technology companies can fail to properly use their social media data. ICUC can integrate your social customer data so it is accessible in one place. Track your customer across the entire customer journey. Spend your dollars smarter when you see the whole entire picture.
Innovation isn’t relegated to tech: ICUC can innovate your content too. We’ll build a content strategy to drive consumer action based on social media data, research, and insights. We will audit your current content and your competitors’ too. We can localize content into 30+ languages in any time zone.
Content only works if it connects. With user generated content (UGC), ICUC helps drive conversions. UGC gives your customers a voice and it empowers your most savvy consumers. Uncover new audiences, manage all your content on a dashboard, and build landing pages populated with UGC.
Your customers live in a “digital first” world. ICUC has the comprehensive social listening, monitoring, and tracking tools to help you understand them. Contact us today.